Five Reasons Social Media is important for SEO

What does social media have to in relation to SEO? At MWI, we get this a lot from potential and current clients. Although social media has been an increasing channel for marketing over the last few years, many businesses have yet to make use of the potential of it. This is particularly important for companies that are investing in SEO. While the advantages of social media are not immediately obvious, they are vital for SEO help. From the myriad of reasons to think about social media as part of your online strategy Here are five reasons why it’s crucial for SEO.

1.) Social Media Signals

It’s not a secret that Google, Bing and other major search engines have been using online conversations in their ranking algorithms for some time now. Whenever people tweet, like, comment or share a piece of content it is referred to as a social engagement. Content that has more social engagements will show higher social signals. Search engines measure the social signals they receive, and use it as an element of quality when evaluating the content. It’s a way to measure the content that people consider useful over what their algorithm determines to be of good quality. If a piece of content receives a lot of social interaction the content can be indexable.

2.) Link Building

The days of going out and soliciting websites to add links to your site. Since the introduction of Google’s Panda and Penguin algorithms, SEOs are forced to build links using the old-fashioned method to create quality content that is worthy of linking. But how do you reach sites who are willing to link to your site if asking them directly is thought to be an “unnatural” link building method? Social media is the solution. Social media can help you put your content in front of relevant audiences that may be influenced to link to it when it’s worthy of linking to. They will also connect your content to their friends which increases the power of your content.

3) Content Amplification

You can write all the good-quality content that you wish to, but it won’t gain any traction without amplifying it. Marketing via email can be an excellent method of amplifying the content you create, but it won’t reach those in your marketing list. The possibility of reaching new audiences is through social media. If you share your content, the people who follow you will connect with their friends should they find it valuable. This will allow them to recommend your content to their followers, increasing your reach. In addition, you’ll gain relevant traffic through inbound linking as well as social signals and brand awareness and can be used by search engines to make quality determination.

content amplification lifecycle

2 weeks ago4.) Brand Awareness and Signals

Search engines use brand name and reputation to determine the quality of your site and how trustworthy it should be within their ranking algorithms. In addition to boosting your content social media also aids in create brand awareness. This is what Google refers to as a co-citation. These co-citations are built through social media to improve Google’s credibility and aid in the search engine’s branded searches.

5.) Social Indexing

Search engines have been indexing the social media pages for some time now, which means they now appear in the search results pages. This lets your company’s brand show up in search results for brand-related queries, which aren’t limited to your company website. It gets even more effective. Individual tweets from Twitter were once searchable and displayed in search results. This enabled your content to be ranked higher in searches. It was only temporary for a few months before Google decided to discontinue it , up to now. Google will once again show tweets in search results, so it’s important to leverage it for getting your content ranked.

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